Who We Are

Citify's director

Joel's unwavering passion for construction, finance, and development fuels his excitement and optimism for the future. His areas of expertise encompass setting up development sites, fostering relationships, project marketing, and managing ongoing projects and sales with precision and dedication. A firm believer in the power of collaboration, Joel values working with top professionals in their respective fields, actively seeking to learn from their successes while generously sharing his own knowledge.

Recognizing the importance of wealth education, mindset, and networking for both personal and professional growth, Joel is a lifelong learner and is always on the lookout for new opportunities and ventures.

Citify Construction's licensed builder
Citify's project manager

Gemma also manages building design on our projects and strives to improve the business and its projects every day. She's at her best when she's creating and can’t help but be involved in anything that takes an idea to fruition. She has an unquenchable thirst for learning and needs to know how everything works. She works with passionate, direct and authentic individuals and thinks collaboration and openness is the key to success.

As the General Manager at Citify, Elle oversees operational functions, focusing on continual improvements across our people, culture, and business dynamics. She is committed to creating a positive workplace atmosphere, empowering our team, and fostering adaptable spaces for growth and development. With a background in Design and Architecture, Elle brings a unique perspective to my role, enabling her to drive efficiency, cultivate a robust team culture, and facilitate business expansion. In addition to her current role, Elle actively contributes as a member of the UDIA SA Young Professionals Group, furthering her commitment to professional development and industry engagement.

Kent brings extensive experience and expertise to the team here at Citify with qualifications including a MBA from the University of South Australia, a Master of Property Development and a Bachelor of Mechanical Engineering. Kent uses his broad expertise to take a hands on and detailed approach to assisting in our projects.

With extensive experience in selling off-the-plan developments, Tayla brings a client-focused approach and exceptional attention to detail to her role as Assistant Development Manager. Her deep market knowledge and ability to craft tailored solutions foster trust and deliver results that exceed expectations. Passionate about transforming concepts into reality, Tayla approaches each project with unwavering enthusiasm and a dedication to achieving excellence.

Julia is a passionate interior designer that loves creating beautiful and functional spaces for each project and carefully taking our clients that build and buy with us on what can be the biggest financial journey of their life.

She carefully considers materials, colours and fixtures in the selections process to complement and enhance the spaces. With a Diploma in Interior Design and Decoration, Julia applies her skill with her passion and loves the experience of seeing the selections and designs come to life.

Danielle is the newest member of our team here at Citify, bringing a decade of experience in bookkeeping and financial management. Her expertise in accounts payable and receivable, payroll processing and reconciliation will invaluable.

Steve is a highly experienced Commercial Building Site Manager with over 35 years of expertise across diverse sectors, including Healthcare, Defence, Education, Aged Care, Retail, and Office developments throughout Australia and the Asia Pacific region. Renowned for his extensive technical knowledge and meticulous attention to detail, Steve is grounded in the values of honesty, integrity, and loyalty. His proven ability to work independently, both in overseas markets and remote areas, underscores his adaptability and dedication to delivering exceptional results in every project.

James manages our residential construction projects as well as supervising some of our commercial builds. Site supervision is a hard and sometimes frustrating job, but James takes it all in stride with his calm and collected manner, which makes him a pleasure to work with. He has excellent attention to detail and always works through challenges and problems on site with a positive solutions-focused attitude.